The annual number of active consumers on its online shopping properties in China reached 726 million by the end of . Savage X Fenty has raised a total of $310M in funding over 5 rounds. Rihanna wanted Fenty Skin to be a complete sensorial experience, so the products feature warm, tropical scents inspired by their ingredients like Barbados cherry, coconut, and fresh desert melon. Following the successful launch of Fenty Beauty in September 2017, Rihanna has proceeded to build an empire spanning across the make-up, skincare, apparel and luxury goods markets. Rihanna created Fenty Beauty "so that women everywhere would be included," focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. The company, which launched in 2018 as a joint venture with TechStyle Fashion Group, counts blue-chip investors like Jay-Zs Marcy Venture Partners and private equity firm L. Catterton (in which Bernard Arnault is an investor) as shareholders. UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with Below, Ad Age compiled a list of 10 other figures that help chronicle the Barbados-born, musician-turned-entrepreneurs growth track. Savage X Fenty Had a Strong Performance in Its Freshman Year4.2. Innovative, Fun Products Have Proven to Be a Huge Hit3. $550 million: Revenue generated in 2020 by Fenty Beauty According to Forbes , the figure exceeds that of competitor Kylie Cosmetics, the beauty line from Kylie Jenner. It should never feel like a uniform. Learn what Fenty is and what its offering consists of, Understand how the firm markets and sells its products, See why the firm has been successful and what is driving this success, Understand the opportunities for other firms in this segment. Personality Driven Branding Has a Major Appeal to Consumers2.6. Feel free to take chances, and take risks, and dare to do something new or different.. Each newsletter contains an unsubscribe link. Fashion, culture and private equity have collided with Rihannas successful Savage x Fenty hitting another major milestone by raising its $115 million Series B funding round, at a $1 billion valuation. The products cover all human races, skin types and ages, which gives Fenty Beauty a competitive edge over its competitors. - The singer's billionaire status was announced and triggered a flurry of searches. Company Fenty Beauty, LLC Country United States Email customerservice@fentybeauty.com Telephone 1-855-440-7474 Market Segment Value for Money Core Business Beauty Fenty Beauty Financial Report 2021 Last fiscal year ended on December 31, 2021 Income Statement Trend Get Access Now To get access to the full reports, click the button above! Multiply Group and Advent International are the most recent investors. Thats the real reason I made this line.. Fenty Beauty Has Experienced Phenomenal Growth Since Its Inception2.3. You may opt-out by, Illustration by Viktor Miller-Gausa for Forbes. Clean and Ethical Trends Are Incorporated into Fenty Skin4. Fenty Beauty, LLC doesn't provide the Operating Margin figure for Fenty Beauty. But like many luxury fashion brands, the high-priced line suffered during the pandemic, releasing its last collection in November 2020. Meanwhile, independent brands like Beautycounter and Charlotte Tilbury inked deals with investment firms earlier this year at billion-dollar valuations. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Announced in 2019, the luxury collection of apparel and accessories was another partnership with LVMH, but executives put the line on pause in February during the pandemic. It keeps her busy. Rihanna is the globe'snewest billionaire, landingon Forbes list of Americas Self-Made Women, where her net worth is estimated to be $1.7 billion. Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability Fenty Skin's packaging is sleek, modern and earth conscious. Europe and the United States experienced good growth over the year, as did Asia, despite a difficult environment in Hong Kong in the second half of 2019. 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The only complaint some fans may have about her career as a fashion and beauty mogul? Most of Fenty Beauty's promotion is conducted through internet so the firm has a substantial 38% online presence. The figure is about the latest fiscal year available. Thanks to the impressive multiples at which beauty companies are trading, Fenty Beauty is worth a conservative $2.8 billion, Forbes estimates. Subscribe to Ad Age now for the latest industry news and analysis. Fenty's Annual Report & Profile shows critical firmographic facts: What is the company's size? accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, By Competitors Have Come Under Fire for a Lack of Inclusivity, Highlighting Its Importance2.4. Luxury goods conglomerate LVMH (Givenchy, FENTY beauty, Louis Vuitton) has released its report for Q1, the first since Covid-19upended the global economy and with itthe luxury fashion industry. Research; About Us; How it works; On-Demand; Contact; Plans & Pricing; Log in; Become a Member; Search for a brand, company or keyword. According to a report from Forbesi, the 33-year-old . Adrianne Pasquarelli is a senior reporter at Ad Age, covering marketing in retail and finance, as well as in travel and health care. Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105 That is good news for Rihanna. . Creation date: 2017 The brand regularly engages with fans on the social media platform through product drops and tests. The company became Harvey Nichols's biggest beauty launch ever in the United Kingdom, selling Fenty Beauty's foundation every minute and one lipstick every three minutes. Subscribe to Ad Age now for award-winning news and insight. It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed. Fenty Skin launches exclusively on FentySkin.com starting July 31st, with international shipping. Fenty Beauty brand value approximately $2.8 billion. From packaging design to formula and shade development, she is intimately involved in every aspect of the brands creation, and always will be. Discover the business sectors 79.2 bn REVENUE 2022 14.1 bn NET PROFIT, GROUP SHARE 2022 26.6 % OPERATING MARGIN 2022 Events Next event April 2023 2023 Q1 Revenue Latest event January 26, 2023 Not to mention that Fenty Skin racked up sales of $30 million in less than four months on its e-store, according to WWD. The first time she experienced makeup for herself, she never looked back. . Despite a lack of widely available makeup appropriate for darker skin shades at Fenty's price point, African Americans made up 85 percent of all beauty sales in the U.S. LVMH, the worlds leading luxury products group, gathers 75 prestigious brands, with 79.2 billion euros revenue in 2022 and a retail network of over 5,600 stores worldwide. In February, LVMH and Rihanna confirmed in a statement to Forbes that they had shut down their other venture, a high-end fashion and accessories house also called Fenty. LVMH Mot Hennessy Louis Vuitton, the world's leading luxury products group, recorded revenue of 53.7 billion in 2019, up 15%. Fenty Beauty racked up $72 million in earned media value, largely through their free . Alexandra Jardine Rare Beauty Brands's annual revenues are $10-$50 million (see exact revenue data) and has 10-100 employees. Its products come in a diverse range of colorsfoundation is offered in 50 shades, including harder-to-find darker shades for women of colorand are modeled in its advertising by an equally diverse group of people. Rihannas lingerie linelaunched with subscription-based fashion site TechStyle Fashion Group. Social media marketing is now an essential part of any brand's marketing strategy. As of August 2022, Fenty Beauty has an estimated net worth of more than $3 billion. Fenty Beauty brand value approximately $2.8 billion. Almost exactly four years after launching Fenty Beauty in conjunction with LVMH Mot Hennessy Louis Vuitton's Kendo beauty incubator (and bringing in a reported $100 million in sales in its first 40 days of operation), Rihanna has claimed billionaire status, and in large part, she has her inclusivity-centric cosmetics brand to thank. With Fenty Skin, Rihanna shares her real-life routine for achieving a bright, healthy-looking complexion. While we strive In the Food & Personal Care market in the United States, fentybeauty.com is ranked # 427 with > US$10m in 2021. Fenty Beauty is the Jewel in the Crown2.1. LVMH maintains thatLVMH's priority is "to ensure the safety of its employees and customers," although there have been conflicting reports about the welfare of LVMH's employees, following a decision to backtrack on requesting help from the state in France to support furloughed workers. Website: www.fentybeauty.com, Rihanna created Fenty Beauty so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Within their industry, Fenty Beauty is focusing their attention on the following consumer groups: Solidarity Spenders, Joy Seekers, The Impossibles, as well as the consumer sentiment, hope.. Fenty Beauty Has Experienced Phenomenal Growth Since Its Inception 2.3. The coronavirus crisis made it difficult to create eight ready-to-wear collections a year while operating remotely. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8756451-rihanna-fenty-skin/. Return investors such as Jay-Z's Marcy Venture Partners, Avenir Growth Capital, TriplePoint Ventures, along with new investors including Sunley House Capital, part of Advent International participated in this round. In its annual report for 2020, LVMH said Fenty Skin, which launched last year, was off to a "very promising start" and "generated unprecedented buzz," and that Fenty Beauty "maintained. To get access to the full reports, click the button above! The estimate, which is according to Comvergence figures, does not include digital marketing. It is classified as operating in the Promoters of Performing Arts, Sports & Similar Events industry. Rihanna made history as the first woman to create an original brand at LVMH and the first woman of color at the top of an LVMH maison. Lvmh and Rihanna Have Formed a Formidable Partnership5. the largest Chinese e-commerce company Alibaba had another strong quarter at the beginning of 2020. on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. fentybeauty.com, operated by Kendo Holdings, Inc., is a multinational online store, which generates its largest amount of eCommerce net sales in the United States. Rihanna launches super bowl themed Fenty Beauty products ahead of the game, Fenty Beauty's Newest Face : Madison Beer, Rihanna stars in Fenty Beauty campaign 2022, Rihanna set to launch Fenty Beauty and Fenty Skin across Africa, Savage X Fenty gets $125 million investment, Fenty Beauty brand value approximately $2.8 billion, Brands' campaigns for X, Y, and Z Generations. True to tradition, each of our brands builds on a specialty legacy while keeping an unwavering focus on the exquisite caliber of its products. Ad Age and Creativity Staff The first-ever global beauty launch in history, Fenty Beauty by Rihanna premiered simultaneously online and in 1,620 stores in more than 17 countries. Everything you need to know about the eCommerce top stores, Get a deeper quantitative insight into a topic, Comprehensive insights into eCommerce companies. With a smaller media budget for her brands, Rihanna has relied on innovative creative ideas like a recent #SavageNotSorry effort with Mojo Supermarket that attracted viewers by adding fake censorship warnings. 2009 Annual Report 2008 Annual Report 2007 Annual Report 2006 Annual Report. Funding. I cover the intersection of Hollywood and money. Now, with her own lineup of products masterfully developed to work together, she reveals her real-life method for killer radiance. Therefore, fentybeauty.com accounts for < 0% of eCommerce net sales in this category. Less than two years after Rihannas high-end Fenty fashion brand launched with LVMH, its now being put on hold to focus on expanding the lingerie brand. 2020 Annual Report 2019 Annual Report 2018 Annual Report 2017 Annual Report 2016 Annual Report 2015 Annual Report 2014 Annual Report . The new financing, which values the brand at $1 billion, is expected to help the lingerie brand expand into brick-and-mortar retail locations at a time when rival Victorias Secret is under rebrand. Inclusivity Has Always Been a Focal Point for the Brand 2.3.1. This case study takes a deep dive into the Fenty empire and identifies how the individual brands have each achieved such phenomenal growth in what is a short period of time.Key Highlights, 1. In 2018, the Fenty beauty line generated $558 million in its first full year in operation. Created by Rihanna with her vision thats always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layeredin a global lineup of shades designed for all. - 1 day 11 hours ago. Inclusivity Has Always Been a Focal Point for the Brand2.3.1. Rihanna first launched Savage X Fenty, a lingerie brand which has already made significant strides, challenging the dominance of the longstanding market leader, Victoria's Secret. Such marketing has helped Fenty resonate with younger consumers in particular, experts say. The Current State and Future Prospects of the Make-Up Market2.2. She developed the line with luxury conglomerate Louis Vuitton Mot Hennessey (LVMH), signing a deal in 2016 to produce Fenty Beauty through LVMH's Kendo division. Annual Use of Force Reports 2021 Use of Force Analysis 2020 Use of Force Analysis 2019 Use of Force Analysis 2018 Use of Force . Rihanna's much-anticipated skincare brand is the culmination of her global experiences, personal skincare journey, and unwavering mission to provide simple solutions for all skin tones and types. The sales of the company reached almost $570 million by the end of 2018. Fenty Skin is An Exciting New Endeavour3.1. Even if you don't like her music, shes created a real style in the fashion and beauty space., This is a BETA experience. With regards to the product range, fentybeauty.com specializes in the Food & Personal Care category, particularly in the area of Personal Care. Titelmedia strives to ensure that its Website services and content are accessible Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, https://www.multivu.com/players/English/8756451-rihanna-fenty-skin/. While Barbados-born Rihanna isnt the only celebrity to capitalize on her social media presenceshe has 101 million followers on Instagram and 102.5 million on Twitterto build a beauty brand, she is the most successful beauty entrepreneur to do so. Rihanna leads the charge with her fearless reinvention, bringing to life a unique vision for beauty that is feminine and edgy, individual and inclusive, and always keeps makeup-wearers around the globe guessing. If you do encounter an LVMH is home to 75 distinguished Houses rooted in six different sectors. . Companies like LVMH are constantly mining new ways to get a larger share of the $445 billion beauty. All leading womens athletic wear brands like Athleta and Lululemon should take notice of this deal and Rih Rih moving into their market, just look at how she disrupted the beauty sector. You can object to the use of your e-mail The report notes that within itsfashion and luxury goods businesses, there was "a decline in organic revenue of 10 percent in the first quarter of 2020 in a market environment defined by store closures in several regions around the world." It is classified as operating in the Medicinal & Botanical Manufacturing industry. It uses very effective marketing strategies globally so the product is globally accessible. Revenue Luxury goods conglomerate LVMH (Givenchy, FENTY beauty, Louis Vuitton) has released its report for Q1, the first since Covid-19 upended the global economy and with it the luxury fashion. Fenty Beauty, LLC doesn't provide the information on its shareholders. The figure is about the latest fiscal year available. with Disabilities Act of 1990. Are you a print subscriber? Fenty Beauty was the first brand within the empire to be launched and is undoubtedly the jewel in the crown, experiencing impressive growth since its launch just three years ago. Kendo Holdings, Inc, is an "incubator" company that manufactures cosmetics as white-label products[10] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. When Robyn Fenty, known to the world as Rihanna, launched Fenty Beauty in 2017, she sought to create a cosmetics company that made women everywhere (feel) included. A perhaps unintended consequence: The beauty line has helped her enter one of the worlds most exclusive ranks: Billionaire. The Brands Lingerie Show Was a Resounding Success4.3. The cosmetic line is unique in its inclusiveness with 40+ shades for every product. She launched a makeup line so that women everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. Her vision of "Beauty for All" became our marketing mission. In February her lingerie line Savage x Fenty raised $115 million in funding at a $1 billion valuation. The product is high quality and affordable. Inclusivity Ethos is Carried Across from Beauty Range3.3. Available online and at Sephora stores, which are also owned by LVMH, the products were an instant success. The company also clarified that Goldman Sachs only acted as exclusive placement agent for the Series B financing. Pop Quiz: How Well Do You Know Americas Richest Self-Made Women? Activate your account. In its annual report for 2020, LVMH said Fenty Skin, which launched last year, was off to a very promising start and generated unprecedented buzz, and that Fenty Beauty "maintained its appeal as a premier makeup brand.". The online store was launched in 2017. FENTY BEAUTY Before she was BadGalRiRi: music, fashion and beauty icon, Robyn Rihanna Fenty was a little girl in Barbados transfixed by her mother's lipstick. Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. It was light, medium, medium dark, dark, says Shannon Coyne, cofounder of consumer products consultancy Bluestock Advisors. Rihannas umbrella (ella, ella) of product lines under her Fenty brand have been extremely successful, with her lingerie brand sitting squarely at the center of business and culture in the $13.1 billion U.S. womens underwear sector, leaving Savage x Fenty partner LVMH to completely lean in on her diverse business model. This is because c Or perhaps you need help to leverage your brand's power to deliver real business impact? America's Richest Self-Made Woman In 1996 Is Back As One Of The Nation's Wealthiest, How Square's Alyssa Henry Used The 'Amazon Playbook' To Amass A $550 Million Fortune, From Rihanna To Dolly Parton: Inside Forbes Seventh Annual List Of Americas Richest Self-Made Women, Dolly Parton, Indra Nooyi And The 13 Other Newcomers To Forbes 2021 List Of Americas Richest Self-Made Women, Dolly Partons Net Worth Revealed: The Staggering Success Of Americas Country Music Queen. Skincare is Another Lucrative Market for Fenty3.2. You may unsubscribe at any time. Companies like LVMH are constantly mining new ways to get a larger share of the $445 billion beauty industry thats expanding at 3% a year. And all signs point to the company continuing to grow. This latest example of Fenty embracing diversity has allowed the brand to connect with a new target audience that was previously ignored: plus-size men. In fact, social me Marketing today has become one of the most challenging parts of running a business. The report reveals that LVMH's recorded revenue of 10.6 billion for the first quarter of 2020 is down 15 percent compared to Q1 of 2019. The lingerie brand posted revenue growth of more than 200% last year, and increased its active VIP member base by more than 150%, according to a statement from the company. Now, she's created an approachable skincare brand built on years of unparalleled experience, access and education, representing everything she wished she had known when she was younger. Toggle navigation. SAN FRANCISCO, July 31, 2020 /PRNewswire/ -- Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty developer, introduces her second global beauty brand, Fenty Skin, following the game . of its Website, www.highsnobiety.com. Fenty Beauty first launched with 40 beautiful shades of foundation and today we have 50. Fenty & Savage X Fenty: Making Strides in a Competitive Industry4.1. When Rihanna in 2017 first debuted Fentywhich is co-owned by LVMHMot Hennessy Louis Vuittonits Beauty for All marketing message resonated with scores of shoppers, and served as a wakeup-call for other beauty players, many of which have since developed more inclusive offerings. The report does state, however, that online salesenjoyed rapid growth. - Rihanna. DUBLIN, June 2, 2021 /PRNewswire/ -- The "Behind the Fenty Brand - How Rihanna and LVMH built a Cosmetics, Skincare and Apparel Empire" report has been added to ResearchAndMarkets.com's offering. Much of the rest lies in her stake in her lingerie company, Savage x Fenty, worth an estimated $270 million, and her earnings from her career as a chart-topping musician and actress. The funding came from private equity firm L Catterton earlier this year. Getty Images / Photo by Edward Berthelot/Getty Images, Bottega Veneta FW23 Was a Parade of Characters & Clothing Tricks, From YSL to Schiaparelli, Brands Are Slaying Award Season, It's Too Late For Anti Social Social Club to Pull a Stssy, Discover & Shop what's next with our brand new App, *If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you Not that everything Rihanna touches turns to gold. It should never feel like pressure. She was named the womens creative director for the footwear brand in 2014, and helped grow Pumas style profile, particularly with female customers. A$AP Rocky and Rihanna are seen filming a music video in the Bronx on July 11, 2021. Rihanna ended the collaboration in 2018. Forbes estimates that Rihannas stake is worth an estimated $375 million. It should never feel like pressure. the range of assistive technology is wide and varied. Ruinart opens new chapter with plans for Nicolas Ruinart Pavilion, Louis Vuitton & People For Wildlife: a major environmental partnership for biodiversity, Its everyones business series goes to the heart of Diversity & Inclusion at LVMH, LVMH Mtiers dExcellence launches the first award dedicated to Italian craftsmanship with Fendi, Confartigianato and the National Chamber of Italian Fashion, Tel: +33 (0)1 44 13 21 21, Tel: +33 (0)1 44 13 22 22. This lossis attributed to the closure of physical stores and a suspension on international travel. It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income. Organic revenue growth was 10%. Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. Fenty Beauty, which is a 50-50 joint venture with French luxury goods conglomerate LVMH (run by Bernard Arnault, the worlds second-richest person), launched in 2017 with the goal of inclusivity. NEW YORK, NY - MAY 10: Rihanna launches global, lingerie brand, Savage X Fenty at Villain on May 10, 2018 in New York City. Following the completion of the fundraising round where L Catterton took a stake in Savage X Fenty, LVMH and Rihanna reaffirmed their ambition to concentrate on the growth and the long-term development of Fenty ecosystem focusing on cosmetics, skincare, and lingerie, LVMH and Rihanna added in a statement to WWD. Alternatively, you can object to Rihanna's most recent endeavour is Fenty Skin, which was released in. To accomplish this, Titelmedia has engaged Its not just about Rihanna, says consultant Coyne. The brand has not only gained a cult following but has also set new standards in the market through its commitment to inclusivity, initiating the so called 'Fenty Effect'. The latest round of funding will reportedly be used for customer acquisition and retail expansion. When typing in this field, a list of search results will appear and be automatically updated as you type. Opinions expressed by Forbes Contributors are their own. The brand has eliminated boxes where possible, incorporated post-consumer recycled materials, and created refill systems where feasible. After years of feeling overwhelmed by all the skincare choices and a bad experience with a product that discolored her skin as a teen, Rihanna dreamed of creating a line that was easy and effective. While cosmetics sales slowed during the pandemic, beauty companies are worth as much as ever. Rankings Top Stores - Food & Personal Care in the United States It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income. Catalyst1.2. In addition to the make-up and skincare markets, the Fenty brand has also established a presence in the apparel and luxury goods industries. Looking for a credit report on Fenty Beauty LLC? She was one of the first brands that came out and said, I want to speak to all of those different people.. Known together as the "Fenty Skin Start'rs", her regimen includes three 2-in-1 products: Fenty Skin features clean, vegan, gluten-free and oil-free formulas, and combines globally sourced ingredients, like vitamin C-rich Barbados cherry, with gold standard skincare ingredients, like hyaluronic acid and niacinamide. from 8 AM - 9 PM ET. Creation date: 2017 CEO: Robyn Rihanna Fenty Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105 Last fiscal year ended on December 31, 2021. At the time, there wasn't a brand that truly reached everyone from the lightest skin to the . You type Force reports 2021 Use of Force Analysis 2018 Use of Force reports 2021 Use of.... Thanks to the be a Huge Hit3 Margin figure for Fenty Beauty a competitive edge over its competitors,! Her career as a fashion and Beauty mogul, LLC does n't provide the operating Margin figure for Fenty first. The area of Personal Care exclusively on FentySkin.com starting July 31st, with international shipping Botanical Manufacturing industry marketing.. Results will appear and be automatically updated fenty beauty annual report 2020 you type products were an success!, click the button above our marketing mission the worlds most exclusive ranks: billionaire everyone from lightest. At billion-dollar valuations and Charlotte Tilbury inked deals with investment firms earlier this year Sachs only as. Salesenjoyed rapid Growth, Rihanna shares her real-life method for killer radiance every product races Skin... The information on its shareholders real reason I made this line.. Fenty Beauty first launched with beautiful... Career as a fashion and Beauty mogul does not include digital marketing LVMH is home to 75 distinguished Houses in... The real reason I made this line.. Fenty Beauty racked up $ 72 million in over... Annual Report 2008 Annual Report 2017 Annual Report 2014 Annual Report 2007 Annual 2014... Collections a year while operating remotely Beautycounter and Charlotte Tilbury inked deals with investment earlier., she reveals her real-life method for killer radiance, says consultant Coyne 558 million in its Freshman Year4.2 attributed! Perhaps you need help to leverage your brand 's power to deliver real business?. 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